Many, including the previous Chief Medical Officer, have called exercise a wonder drug or suggested that if it were a pill it would be one of the most cost-effective drugs ever invented. But, here’s the thing: if you are one of the people who can benefit most from exercise, and thus one of those most likely to be prescribed this wonder drug, that miracle pill is likely to be about as palatable as a cup of cold sick. That’s because if you’re inactive, it’s probably because exercise is not particularly attractive to you. In fact, more than that, you probably think it’s positively ugly! What’s more, as a non-exerciser starting out, even if you do manage to do a little exercise – if you metaphorically down that cup of cold sick – you’ll then be told that the government recommends that you need to be active daily and do at least two-and-a-half hours of moderate intensity exercise a week to get health benefits. And that’s going to feel like downing a bucket of cold sick… every day! And because nobody likes the thought of a bucket of cold sick a day, exercise is a wholly ineffective option to enhance health among the least active.